Kite
PROJECT OVERVIEW
Kite is an online travel agency that inspires and empowers travelers to explore the world with ease. Their platform provides seamless booking experiences, personalized recommendations, and expert travel insights, making every dream journey effortless and enjoyable.
The objective was to create a fresh, cohesive brand identity that reflects freedom, ease, and adventure with a set of brand guidelines to establish Kite's unique identity within the online travel space.
SOLUTION
My approach was to develop a bold, minimalistic visual and verbal identity that is purpose-driven. A visual language defined by vibrant color, strong typography, and a distinctive core brandmark. With a structured system to ensure consistency across all of Kite's platforms.
* This is a conceptual project created for portfolio purposes and is not affiliated with an actual client.
