Cactus & Co
PROJECT OVERVIEW
Cactus & Co is a high-end restaurant located in Tucson, Arizona, offering a refined take on traditional Mexican cuisine. With a focus on high-quality ingredients and expert craftsmanship, the menu showcases elevated classics like artisanal tacos, wood-grilled meats, and handcrafted cocktails featuring premium agave spirits. The restaurant’s ambiance blends rustic southwestern charm with modern elegance, creating a warm and inviting space for an upscale dining experience in the heart of Tucson.
The mission was to develop a visual identity that captures Cactus & Co’s essence: high-end Mexican cuisine rooted in rich cultural heritage. The identity should extend across menus, signage, and digital assets, creating a seamless and memorable brand experience.
SOLUTION
The final visual identity merges cultural heritage with contemporary design to establish a cohesive and versatile brand presence. The logo set balances handcrafted elements with a modern sans-serif typeface. The color palette, derived from the southwestern landscape, features warm earth tones and deep neutrals. This identity is designed for consistency and scalability across both digital and print applications, including the mobile interface, business collateral, and in-restaurant materials.
* This is a conceptual project created for portfolio purposes and is not affiliated with an actual client.
